The Village Board updated its Strategic Plan for 2018-2021, officially establishing its goals for the next several years. The Village Board engaged in a strategic planning process during sessions facilitated by Northern Illinois University Center for Governmental Studies between March and June 2018.

The planning effort began with an examination of the previous strategic plan and the progress made to achieve the objectives of that plan. This was followed by an evaluation of the current operating environment, which was supported by a questionnaire. The group considered the progress that had been made, changes in the environment and established a set of priorities for the FY 2018‐2021 performance period. Based upon those priorities, the Village’s senior staff met in May 2018 and developed a set of strategic initiatives. The strategic priorities, key outcome indicators, and strategic initiatives are summarized in the tables below. The full Strategic Plan and Summary Report as presented to the Village Board by the Northern Illinois University Center for Governmental Studies, including the strategic initiative action plans, is available for download (PDF).

The Village Board had previously adopted strategic plans for 2014-2016 and 2016-2018. This updated plan includes a refresh of past goals as well as new strategic initiatives. The 2018-2021 strategic plan spells out the four strategic priorities, (the highest priority issues for the next three years); a series of key outcome indicators (describing desired outcomes and success measures); and a list of strategic initiatives defining the actions that will be taken to ensure successful effort.

Snapshot: Strategic Plan

The four identified strategic priorities for 2018-2021 are fiscal sustainability, economic development, community engagement, and operational readiness.

Strategic Priority	Desired Outcome	Key Outcome Indicator	Target	Strategic Initiatives
FISCAL   SUSTAINABILITY	Adequate General Fund reserves	Year-end fund balance	Maintain at least 35% reserves	Develop revenue alternatives Evaluate public safety pension funding alternatives Complete operations funds sustainability projects Analyze capital project funding options
	Sufficient capital project funding	Capital project revenues/expenses	Fully fund 5-year Capital Improvement Program
	Sustainable municipal operations	Operations fund expenditures	Balanced budget while maintaining operations funds reserve targets

Strategic Priority	Desired Outcome	Key Outcome Indicator	Target	Strategic Initiatives
ECONOMIC   DEVELOPMENT	Strong diverse tax base	Sales tax, EAV, and fees	- $ / % General Fund revenue - $ / % Sales tax increase - $ / % EAV increase	Expand business retention program Expand business recruitment program Develop a sales tax improvement plan Implement an East Irving Park Road redevelopment strategy
	Positive working relationship with business community	Feedback from business owners	_% report positive relationship
	East Irving Park Road corridor developed	- Project approval  - Square feet added  - Sales tax and EAV	_% Square foot increase by 2021 $ / % Sales tax and EAV increase by 2021

Strategic Priority	Desired Outcome	Key Outcome Indicator	Target	Strategic Initiatives
COMMUNITY   ENGAGEMENT	Robust community participation	- Special event attendance  - Other group involvement	_ % increased attendance  _ % increase in volunteers	Initiate a collaborative visioning effort Coordinate a community partnership program Develop a community engagement process
	Shared vision for Roselle	Progress toward developing a community-wide shared vision	Adoption of a community-wide shared vision
	Vibrant civic engagement	- New ideas learned  - Groups engaged  - Social media metrics	- New relationships increase _ % via civic engagement - _% increase of in-person and social media comments, feedback from collaborators

Strategic Priority	Desired Outcome	Key Outcome Indicator	Target	Strategic Initiatives
OPERATIONAL     READINESS	Well trained and engaged work force	- Employee satisfaction score  - Job performance evaluation ratings  - Employee tenure and turnover rate	- All employees "meet or exceed" job performance expectations  - Improve employee satisfaction rate by _%  - Maintain _% or less turnover	Establish an employee engagement process Implement an organization succession plan Develop a service level pilot program for Inspectional Services
	An operation that meets service demands	- Budgets  - Service levels  - Authorized staffing levels	- Pipeline process for identifying good candidates in place by _  - Service levels and staffing aligned in three areas by 2021
	A Village adaptive to changing needs of the community